Audience Growth and Distribution Specialist

Overall Purpose of the Job

Lianhe Zaobao (LHZB) is Singapore’s leading Chinese-language news publication in Singapore. As LHZB continues to strengthen its offerings and to extend our reach to English-speaking audiences, we are looking for an Audience Growth and Distribution Specialist to help manage our social media platforms.

You should be well-versed in the latest social media trends, familiar with social media video production workflows and the multiple platforms including, but not limited to, Facebook, Instagram/Threads, YouTube, X, TikTok and LinkedIn.

Key Responsibilities

• Curate and/or produce social-centric content, including social cards and short-form videos using tools such as Canva, Capcut and AI-assisted creative tools
• Apply social media best practices to optimise content performance across platforms
• Develop platform-specific templates to streamline and enhance efficiency in social content production
• Monitor and analyse social media performance data using tools such as Echobox, Sprout Social and Google Analytics, to provide insights and recommendations for improvement
• Build and foster strong relationship/engagement with social media audiences to grow reach and presence

Required Qualifications

• Degree in relevant discipline; at least 6 years of relevant experience in social media management and/or digital marketing preferred
• Strong command in English, and basic proficiency in Chinese, both written and spoken
• Ability to use analytics and insight tools e.g. Google Analytics, CrowdTangle, to evaluate performance and track trends
• Passionate about current affairs and the social media landscape
• Self-motivated and able to work independently and also, connect with people and collaborate as a team
• 5 day work week on roster [inclusive of 1 weekend day]