Manager, Enterprise Marketing

About Us

SPH Media’s mission is to be the trusted source of news and lifestyle content in Singapore and Asia. One of our core purposes is to produce credible, balanced, and objective news and analysis, always with a view to uphold the public good and fostering an informed, engaged citizenry.

We welcome talented individuals to join us and grow a career in a vibrant and collaborative environment built around a culture of respect and inclusivity.

As an employer, we are committed to rewarding our people fairly and developing them in their careers.

About the Role

As the Enterprise Marketing team lead, the manager owns and shapes the Corporate B2B and B2B2C customer journey—driving full-funnel subscription growth and engagement across the entire customer lifecycle to sustain the existing subscriber base and grow revenue, with focus on acquisition, activation, engagement and retention.

The ideal candidate brings strong growth marketing expertise, proven leadership experience, and the ability to operate autonomously while representing Enterprise Marketing to senior stakeholders internally and externally.

Key Responsibilities

Strategic Vision & Marketing Initiative Development:

• Lead strategy by translating CSS goals into initiatives and actionable plans for the Enterprise Marketing team across News and Student Publications and Solutions to service Corporate and Government accounts.
• Champion data-led, automation-first marketing practices, enhancing campaign execution and operations to become more efficient, repeatable and scalable.

Integrated Marketing and Performance Management:

• Define workstream and initiative success metrics to ensure alignment with business and growth objectives.
• Oversee campaign tracking and performance reporting, ensuring results are measured against key indicators (CPA, ROI etc.) to identify effective marketing tactics and channels to engage B2B and B2B2C audiences.
• Oversee corporate website, digital assets and physical collateral updates to support growth objectives across News Publications and Student Publications.
• Ensure all marketing activities reinforce brand guidelines and deliver a seamless customer experience across touchpoints.

Team Leadership & Stakeholder and Partner Management:

• Manage workstream allocation and initiative prioritisation across the Enterprise Marketing team.
• Lead, coach and develop the Enterprise Marketing team to execute initiatives through structured mentoring and hands-on project ownership.
• Build and manage strong partnerships with internal teams (sales, product, editorial, operations) and external partners (e.g. government agencies, key corporate clients etc.) to ensure high-quality execution.
• Serve as the primary point of contact for the Enterprise Marketing team in cross-functional and senior leadership discussions.

Budget Oversight:

• Own budget planning and utilisation across all Enterprise Marketing workstreams, ensuring full and prudent spend while maximising ROI.

Requirements

• Degree in Business, Marketing or a related discipline. 

• At least 8 years of experience in Growth Marketing, Performance Marketing, Subscriptions Marketing or related roles, with at least 2 years in a people management capacity.

• Proven track record driving full-funnel growth and leading teams across complex portfolios to deliver scalable marketing programmes for varied target audiences.

• Strong analytical mindset with experience interpreting marketing data, customer insights and business performance metrics.

• Skilled in digital marketing and marketing operations, with familiarity with CRM, marketing automation, social media platforms, and analytics tools (e.g. Google Analytics, Tableau etc.).

• Able to operate autonomously and balance competing priorities while collaborating effectively with diverse cross-functional teams and senior stakeholders. 

• Creative, resourceful and adaptable, with the ability to give direction while building autonomy in a small team.

• Comfortable balancing strategic thinking with hands-on execution when required.