Manager, Lifecycle Marketing (Intl Mkt)

Overall Purpose of the Job

We are seeking a highly driven and strategic Lifecycle Marketing professional to join our team. This is a critical role focused on shaping and optimising the customer journey for our international audiences. 

Key Responsibilities

• Developing and executing go-to-market strategies to drive subscription growth in key international markets. This includes conducting in-depth market research and supporting on-the-ground initiatives to optimise conversions.
• Using data to analyse reader behavior, identify key user segments, and personalise communications to improve engagement and conversion rates.
• Creating and managing multi-channel marketing campaigns across email, in-app messaging, push notifications, and social media.
• Designing, implementing, and optimising customer lifecycle journeys for international user base, from onboarding to retention and win-back.
• Fostering strong communication and teamwork across divisions, collaborating effectively with product, events, customer success, and other departments to ensure a holistic and aligned approach to customer lifecycle management.

Required Qualifications

• Degree/Diploma in Marketing, Business, or a related field with at least 5 years of relevant work experience in a marketing role. Proven expertise in lifecycle marketing, customer retention, and digital campaign management would be preferred.
• Strong analytical skills with proven ability to use data and insights to identify growth opportunities; Track record of driving growth through data-driven strategies and campaign optimisation (e.g. A/B testing).
• Adaptable to different marketing technology platforms; familiarity with social media, Google Analytics or similar tools is a plus.
• Proficient in English and Chinese (written and spoken) to craft impactful content and engage Chinese-speaking audiences.
• Possess excellent communication skills with the ability to collaborate and influence across all levels, including demonstrated cross-cultural communication experience when engaging customers in different markets.
• Proactive problem solver with a growth mindset.