Social Media & Audience Development Specialist, MAVU / 社交媒体与用户发展专员，资讯诚信与事实核查组

Overall Purpose of the Job

The Chinese Media Group (CMG) is establishing a new unit, Misinformation Awareness & Verification Unit (MAVU), dedicated to strengthening information integrity in the digital age. Combining journalism, digital verification and public education, the unit aims to produce trusted, evidence-based reporting, practical verification tools and innovative ways of strengthening media literacy in Singapore and beyond.

We are looking for a creative, audience-focused and digitally savvy Social Media Specialist to build and grow the unit's presence and engagement across social media platforms. You will play a pivotal role in translating complex investigations and digital issues into engaging, platform-native content that informs and allows audiences to better navigate today's information environment.

Working closely with the editorial and product teams, you will develop the unit's social media strategy, produce original content and foster meaningful engagement with audiences across Singapore and the region.

Key Responsibilities

• Develop and execute the unit's social media strategy across major platforms, with a strong focus on Chinese-language social media and messaging ecosystems.
• Create and publish platform-native content, including short-form videos, graphics, explainers and interactive posts that translate complex digital investigations and verification findings into engaging content that promotes information literacy and public education.
• Grow and manage the unit's online communities by monitoring conversations, engaging audiences where appropriate, and identifying emerging trends, misinformation narratives and audience concerns.
• Monitor and leverage on audience insights and platform analytics to optimise content performance, evaluate impact and refine content and engagement strategies.
• Collaborate with the editorial, product and technology teams to develop innovative storytelling formats, campaigns and digital initiatives that strengthen information literacy and public trust.

Required Qualifications

• Diploma/bachelor’s degree in journalism, communications, digital media, marketing, multimedia, design or a related discipline.
• At least three years of relevant experience in social media, digital content, audience engagement, journalism or related fields.
• Candidates with experience managing Chinese-language social media accounts or developing digital audience strategies are preferred.
• Excellent command of written and spoken English and Chinese is required, as the role involves managing Chinese-language social media ecosystems and supporting Chinese publications.
• Strong news judgment, curiosity and keen awareness of current affairs, emerging misinformation trends and the evolving digital information landscape.
• Strong understanding of social media platforms, audience behaviour and digital content trends, particularly across Chinese-language platforms such as WeChat, Xiaohongshu, Douyin and Weibo, as well as Instagram, Facebook, YouTube, TikTok and Telegram.
• Excellent storytelling skills with the ability to adapt content creatively for different social media platforms, content formats and audiences.
• Proficient in social content creation, including short-form video production, graphic design and AI-assisted creative tools e.g., Canva, CapCut, Premiere Pro, Photoshop or similar platforms.
• Experienced in using audience analytics and social media management tools to measure and optimise content performance and audience engagement and identify trends.
• Proactive, collaborative and possesses a creative mindset and ability to manage multiple priorities in a fast-paced environment.

To Apply

Please send us your CV together with a brief cover letter (300–500 words) answering the following questions:

1. Tell us about a social media account, campaign or content series that you managed or contributed significantly to. What was your strategy, what role did you play, and how did you measure its success?
2. Imagine you are launching social media accounts for a new information integrity initiative aimed at helping Singaporeans identify misinformation and AI-generated content. Which platform would you prioritise first, what type of content would you create, and why?

(Note: Please ensure you answer the two questions above and attach your submission when applying. Incomplete applications without these answers will not be considered.)

职位总体目标

人工智能正在改变资讯世界，也让辨识真假变得越来越困难。

新报业媒体华文媒体集团（CMG）正成立全新的数码调查与资讯诚信单位，结合调查报道、数码查证与公众教育，探索人工智能时代的新型新闻实践，并帮助公众提升资讯辨识能力。

我们诚邀具创意、以受众为中心，并熟悉社交媒体生态的人才加入团队，负责建立及拓展单位在各大社交媒体平台上的品牌影响力及受众互动。

你将与记者、编辑及产品团队紧密合作，制定单位的社交媒体策略，策划及制作原创内容，并把复杂的数码调查报道和数码资讯议题，转化为适合不同平台特性、兼具吸引力及教育意义的内容，帮助新加坡及区域的受众更好地理解和应对当今复杂的资讯环境。

工作职责

• 制定及执行单位的社交媒体策略，负责各大社交媒体平台的日常营运，重点拓展华文社交媒体及即时通讯平台的影响力。
• 策划、制作及发布符合不同平台特性的原创内容，包括短视频、图文、资讯图表、互动内容及其他创意形式，将复杂的数码调查和资讯核查成果转化为具吸引力的内容，推动资讯素养和公众教育。
• 建立及经营单位的线上社群，持续关注社群讨论，适时与受众互动，并识别新兴趋势、错误与虚假资讯叙事及受众关注议题。
• 持续监测并运用受众洞察及平台分析数据，优化内容表现、评估成效，并持续完善内容及受众互动策略。
• 与编辑、产品及技术团队紧密合作，探索创新叙事形式及数码传播项目，提升公众资讯素养及对可信资讯的信任。

职位要求

• 新闻学、传播学、数码媒体、市场营销、多媒体、设计或相关学科的文凭或学士学位。
• 具备至少三年在社交媒体、数码内容、用户发展、新闻或相关领域的工作经验。
• 曾负责华文社交媒体帐号营运，或具备用户增长及数码传播策略经验者将获优先考虑。
• 具备优秀的中英文书写及口语能力。由于此职位主要负责营运华文社交媒体生态并支援华文媒体出版物，申请者须能熟练运用华文。
• 具备良好的新闻判断力与强烈的好奇心，对时事、错误与虚假资讯趋势，以及数码资讯生态的演变保持高度敏感。
• 深入了解各大社交媒体平台、用户行为及数码内容趋势。尤其熟悉微信、小红书、抖音、微博等华文平台，以及 Instagram、Facebook、YouTube、TikTok、Telegram 等国际平台。
• 具备优秀的内容策划及叙事能力，能够发挥创意，针对不同社交媒体平台、内容形式及受众灵活调整传播策略。
• 熟练掌握社交媒体内容制作技能，包括短视频拍摄及剪辑、平面设计，以及运用 Canva、CapCut、Premiere Pro、Photoshop 等工具；乐于运用 AI 创作工具辅助内容生产。
• 熟悉受众分析与社交媒体管理工具，能够利用数据衡量并优化内容表现与用户参与度，并识别新兴趋势。
• 主动积极，富创意及团队合作精神，能够在快速变化的环境中同时妥善管理多个项目。

应征方式

请提交您的个人履历（CV），并附上一篇 300 至 500 字的简短求职信（Cover Letter），回答以下问题：

1. 请分享一个你曾负责或深度参与营运的社交媒体帐号、传播项目或内容系列。你的整体策略是什么？你负责哪些工作？又如何评估它是否成功？
2. 假设你负责为一个协助新加坡公众辨识错误资讯及 AI 生成内容的全新“资讯诚信品牌”建立社交媒体帐号，你会优先经营哪一个平台？会制作什么类型的内容？为什么？

(注：所有申请者必须在提交申请时，附上对上述两道问题的答复。未附上答复的申请将不获考虑。)